Know the Origin

Window Design

A holiday pop-up store on the ground floor of Brent Cross Shopping Centre, London, opposite Marks & Spencer and Tesla.

Know the Origin wanted an eye-catching design, leading customers down the long and distracting hall of shops to their door. An emphasis on the mission of the company and how the customer could be involved in creating the world they want to live in was to be present.  The Know the Origin store is a marketplace - so all of the brands and people behind the labels are important to see, yet the priority is on keeping the central brand present and dominant. Like the previous pop-up, rather than compete with the significant name brands in the store, we knew it was best to leave room to experience them as well. Open windows and playful movement through the halls to the door would lead customers inside.