SKM Lab x Beats by Dre
New Product Activation  

Email and Social Campaign
New York, New York


Use theSkimm’s brand guidelines and Beats by Dre’s image assets to activate Skimm’rs to purchase earbuds during their new product launch. The client wanted to focus on our active audience, and for the design to feel elevated and light to highlight portability and design of their new product, yet native to theSkimm’s environment.

Jacinda Taylor | Art Director
Sarah Title | Senior Manager, Branded Content
Alessandra Rey | Senior Writer, Branded Content & Commerce